Dr. Noble Irwin launches new website and logo

It's a new image for a southwestern Saskatchewan non-profit organization.

The Dr. Noble Irwin Regional Healthcare Foundation unveiled its new logo and website Tuesday morning at the Cypress Regional Hospital.

Swift Current's Landing Studio was contracted for its services in helping the foundation build a more modernized website. It replaces a site that was created in the early 2000s according to Crystal Imrie, the communications & development coordinator for the Dr. Noble Irwin Regional Healthcare Foundation.

Courtesy of David Zammit

"It was in desperate need of an update," she said. "It wasn't very user-friendly for people coming on to look and navigate the site. It also wasn't easy for us at the office to keep it updated."

The website has been in development since the summer of 2024. Aside from the user and backend issues, Imrie said the analytics showed it was time for a change.

While developing the new website -- the foundation wanted to match the updated look with a fresh logo.

"The whole colour scheme of sunrise, our beautiful living skies here in Saskatchewan and again the heartbeat -- we really wanted to incorporate that because we felt it was very recognizable," she said. 

Imrie called the rebranding "turning the page," from their first quarter-century into the future.

"We've had some trials and tribulations the past couple of years," she said. "We want people to know we've learned from that. We've made the necessary changes... The work we do is important and we really want people to trust that we have their best interests at heart."

Written by David Zammit, Swift Current Online